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The Emotional Alpha

Stop Trying to Beat the Market.
Start Conquering Yourself.

The new book by Abhishek Raj (CFP, MBA).
A guide to silencing the panic and building wealth in the age of algorithms.

Buy on Amazon (₹199)
Already bought it? Claim your Bonus below.

The Problem

You have more information than ever, yet you are more anxious than ever. Why?

  • Why smart professionals fail at investing.
  • The "Behavior Gap" costing you 4% returns annually.
  • Why AI is a great co-pilot but a terrible captain.

The Solution (What's Inside)

The Principles That Guide Every Decision

The Reptile Brain

Understanding your biology.

The 24-Hour Rule

Mastering impulse control.

The 3-Bucket Strategy

Bulletproofing your lifestyle.

The Launch Bonus

Get the "Emotional Alpha Workbook" for FREE

Don’t just read the book. Apply it. Download the official workbook containing the Decision Deferral Journal, Risk Assessment Tool, and Estate Planning Checklist.”

  • Step 1: Buy the book on Amazon.
  • Step 2: Enter your First Name, Email, and Amazon Order ID below.
  • Step 3: Download the PDF Workbook instantly via above link. 

About the Author

Abhishek Raj is the financial advisor you call when the market crashes. As the founder of MLR Wealth and a Certified Financial Planner (CFP) with 20+ years of experience, he has guided hundreds of families from financial anxiety to “Sleep Well” wealth.

Abhishek believes that in the age of algorithms and AI, your greatest financial edge is your own biology. His firm manages over ₹100+ Crores in assets, not by chasing hot tips, but by mastering the one variable that algorithms can’t predict: human behavior.

The Emotional Alpha is his manifesto on bridging the gap between math and mind. It is the first volume in his comprehensive guide to lifetime wealth creation.

Mutual Fund investments are subject to market risks. Please read all scheme related documents carefully before investing.

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